One advertisement has come about lately that I really just can not stand to watch. The new Lebron James commercial for Nike promoting his 2012 NBA championship season really just gets on my nerves every time i see it. It starts off with a jeweler working on a ring with highlights of Lebron from his days in Cleveland. As the commercial goes on the jeweler's work on the ring progresses as it shows highlights of him from last season on the heat as it then pans to the ring which just so happens to be an NBA championship ring. The screen then goes black and has the typical Nike swoosh with the words "just do it".
Although I understand the concept of the commercial, I really think Nike painted the wrong picture trying to portray what they wanted to show the viewer. It isn't really showing Lebron putting in any work, rather him just switching teams then winning the championship. Obviously the Lebron move to Miami was a big move in the NBA and this commercial is just bringing something back that so many NBA fans were mad about when it happened and how he handled it. Switching teams doesn't help you get an endorsement with nike nor win a championship. Hard work does, and that is what Nike should have tried to display.
Tuesday, October 30, 2012
Tuesday, October 2, 2012
Favorite Sports Film
Although just about any somewhat interesting film about sports automatically becomes one i like to watch, one really comes to mind when i think about my favorite sports movie. That movie is The Rookie. The Rookie, which stars Dennis Quaid, is about a high school science teacher who was a professional baseball prospect before he got hurt and saw his dreams wash away and was forced to find another way to provide a living. At the high school he teaches at he also is the baseball coach and has a somewhat troubled baseball program. One day he has a meeting with his team and they make a deal that if they make it to the playoffs in return he has to try out for a major league team. Of course his team makes it to the playoffs and he tries out for a team and ends up making it the whole way to pitch in the majors as a 40 something year old high school science teacher. The hope movies can give you...
In this film it clearly showcases impossible odds. First it has a baseball team that did not win 1 game the year before make it to the state playoffs, which is pretty much an impossible feat. The second case is when a 40 year old man all of the sudden goes to a try out and ends up making it through the entire minor league system to pitch in the MLB. This is unheard of not only because of his age but there are so many other highly sought after recruits much younger and much more talented that can not make it to the majors that fast. Achieving these impossible odds gives all viewers of the movie hope and inspiration that they too can accomplish something that to them seems impossible.
In this film it clearly showcases impossible odds. First it has a baseball team that did not win 1 game the year before make it to the state playoffs, which is pretty much an impossible feat. The second case is when a 40 year old man all of the sudden goes to a try out and ends up making it through the entire minor league system to pitch in the MLB. This is unheard of not only because of his age but there are so many other highly sought after recruits much younger and much more talented that can not make it to the majors that fast. Achieving these impossible odds gives all viewers of the movie hope and inspiration that they too can accomplish something that to them seems impossible.
Favorite Non-sports Film
Although any movie i like to watch just happens to be a sports movie, there are a couple exceptions. One movie that comes to mind is Anchorman. Every time i watch that movie, no matter how many times i watch it i can't help but to die of laughter. In the movie a news channel gets a new co-host to the normal anchorman, Ron Burgandy. The new co-host to Ron just so happens to be a very attractive woman that he intends on trying to have sexual relations with. Throughout the movie as Ron tries to get with his new co-host, Veronica, he loses his mind and causes the news station to go down in ratings and eventually gets fired. As he is unemployed he temporarily loses his mind and sees Veronica on the tv reporting news everywhere that he goes. While he is going insane a story happens at a zoo and Ron realizes all the sudden that he has to go there to report it. When he arrives at the zoo he finds Veronica in trouble and rushes to save her. As the movie comes to a close Ron saves Veronica, gets his job back and they live happily ever after.
Although this movie is meant to be funny and flat out pretty stupid with very little of a plot, it does contain some factors that we see in every day American films and society today. The "underdog" is a very important and significant role in American culture. Any underdog for any scenario tends to automatically become a hit with society. When Ron lost his job and ended up losing everything he had, he turned into the underdog. His appearance became dirty and everyone would try to help and encourage him to get his job and his life back on track. When the day came that Ron decided to do something about it and get his job back everyone came together around him and was pulling for him. And of course in movies the underdog prevailed.
Another factor displayed in this movie was chasing "love". How often do movies come out about someone trying so hard to get someone that typically is out of there league and ends up going partly crazy while they try to achieve this perception of "love"? The number of times that plot basis has been put into some sort of media form is higher than I'm willing to count. This "love" feeling is displayed all through out the movie and in the end Ron does get Veronica achieving his goal of feeling love.
Although sports movies are much more of a joy for me to watch, all together even movies not about sports still deal with much of the same culture issues. It is clear to see how media is effecting society through movies.
Although this movie is meant to be funny and flat out pretty stupid with very little of a plot, it does contain some factors that we see in every day American films and society today. The "underdog" is a very important and significant role in American culture. Any underdog for any scenario tends to automatically become a hit with society. When Ron lost his job and ended up losing everything he had, he turned into the underdog. His appearance became dirty and everyone would try to help and encourage him to get his job and his life back on track. When the day came that Ron decided to do something about it and get his job back everyone came together around him and was pulling for him. And of course in movies the underdog prevailed.
Another factor displayed in this movie was chasing "love". How often do movies come out about someone trying so hard to get someone that typically is out of there league and ends up going partly crazy while they try to achieve this perception of "love"? The number of times that plot basis has been put into some sort of media form is higher than I'm willing to count. This "love" feeling is displayed all through out the movie and in the end Ron does get Veronica achieving his goal of feeling love.
Although sports movies are much more of a joy for me to watch, all together even movies not about sports still deal with much of the same culture issues. It is clear to see how media is effecting society through movies.
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